Metrix Worx

For MetrixWorx, a startup aiming to provide CRM solutions for construction companies, I was given full creative freedom to shape the branding. Drawing inspiration from the construction industry, I focused on creating designs that reflect its practicality while incorporating elements of modernity and fluidity. In the first design (top left), I aimed to balance the ruggedness of construction with a sense of smoothness.

The flowing typography represents the ease and efficiency of the software, while the warm yellow color evokes  a connection to construction machinery. In the second design (bottom right), the concept highlights construction themes through angular cuts, such as the "angle" slice in the lettering. The stacked "x's" symbolize structure and layering, mirroring the company’s connection to construction. The overall design captures a balance between strength and simplicity, making it ideal for a CRM company focused on the construction sector.