A Thailand-based water bottling company approached me to design a logo that matched their sophisticated aesthetic. Their product was mountain water, primarily catered to high-end Thai restaurants, and the vision was minimalistic: a sleek glass bottle adorned solely with the logo in black text—no other graphics or distractions.
For the design, I combined red, black, and white to create a striking yet refined look. The logo featured a triangle, representing the mountain origins of the water, with a "sea" pattern inside the triangle. This wave motif was inspired by traditional Japanese art, giving the design a subtle, elegant nod to timeless craftsmanship.
When applied to the bottle in the renders I created, the logo perfectly captured the balance of modern sophistication and cultural inspiration, fitting seamlessly with their intended market and aesthetic.
Yupii, a Peruvian startup, gave me my first paid design job: creating a "proof-of-concept" logo to serve as a placeholder for their material. They requested vibrant colors to reflect their energetic brand identity and specifically asked for an arrow to be part of the design.
To make the logo more dynamic, I added a personal touch: the stylized "i" with distinctive tails, a subtle nod to the universal symbol for information. This element gave the logo both functionality and personality, aligning with their forward-thinking brand vision.
A "trendy" clothing startup, wanted a strong design that communicated "beach vibes". They wanted a logo that could be plastered on a hoodie or shirts. But the key was that it worked for both black backgrounds as well as white ones.
I went with a "Miami vice" vibe. I also chose the name in Mahalo. Which is a word in Hawaiian that means "Thanks/Gratitude". I went with some colors that ideally would work in both scenarios asked of me.
Motorfest 2020 was a three-day event on a beautiful beach in Peru, featuring everything from concerts and food. All sponsored by an international automotive brand. My task was to create a visual identity that felt relaxed and fun—something that matched the laid-back, breezy vibe of the event.
The banner design features a subtle wave element, reminiscent of a flag fluttering in the ocean breeze, adding movement and energy to the visuals. The setting sun over the water symbolizes the beachside setting, evoking relaxation and fun while tying the branding to its location.
The choice of clean, vibrant visuals keeps the focus on the lively and upscale nature of the event while maintaining a sense of clarity and sophistication.
If you like what you see and want to work together, get in touch!
r.suoheimo@gmail.com